Bringing together the best publishing brands worldwide.

Atkinson Ward Group (AWG) is a network consisting of market-leading publishing brands in the cosmetics, nutrition and lifestyle verticals.

What sets us apart?

We're picky.

Unlike other networks, only the best and most-committed to exemplary publishing are accepted under the AWG banner.

Before any new partners are accepted to the network they must pass our scrutinous reviewal procedures, which involves our team conducting a full audit to ensure they meet our impeccably high standards.

We're all about quality.​

What sets AWG apart from other publishing networks is our meticulously high standards and our “quality over quantity” outlook.

AWG ensures that brands across our network provide the best possible content on each topic for our readers.

We achieve this with our five-step approach:

  1. We require our brands to thoroughly research, analyse and understand the topic or subject.
  2. We require our brands to always cite trustworthy sources when applicable.
  3. We require our brands to always remain neutral and unbiased.
  4. We require our brands to deliver the content in an understandable and easily-readable format.
  5. We require our brands to have a senior editor review the finalised content prior to publishing.

We uphold our high standards.

We do not post and forget. Our commitment to ensuring that content is constantly up-to-date and the most-relevant is what sets us apart from rival networks.

Auditing the content across our network is highly important, especially in ever-changing industries, which is why we have fully dedicated content auditors who are constantly sifting through our back catalogue with a fine-tooth comb looking for errors, inconsistencies, or things that are no longer applicable or relevant.

We also have a medical content advisory board that carefully reviews and amends all medical content across our network to further ensure accuracy and reliability.

We use our reach for good.

We are the change we want to see in the world.

We believe it is our responsibility as a good-actor to use our reach and influence to benefit those who are the most marginalised and discriminated against in our society.

Pioneering the next generation of publishing

We’re constantly finding ways to innovate and make positive change, inside and outside our published-content:

Inclusion Initiative

We’re doing everything we can to ensure that diverse-individuals are respented within our network’s content, and within their teams.

Read our diversity policy

Climate+ Positive initiative ​

We’ve only got one planet (for now), and we’re committed to ensuring that AWG’s impact is as minimal as humanly possible.

Learn more

Meet our board

Michael Grape
Chief Executive Officer
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Ned Dalton
Chief Financial Officer
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Lukas Schneider
Chief Operating Officer
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Len Percy
Chief Commercial Officer
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Sadio Ditka
Chief Technology Officer
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John Fibbin
Chief of Innovation
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Meera Burman
Head of Human Resources
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Curtis White
Head of Brand Strategy
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Hannah Murphy
Head of PR
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Sarah Jeong
Head of Advertising & Partnerships​
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Isa Lyon
Head of Content Auditing
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Paloma Andrade
Assistant Content Auditor
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Ayaan Rosa-Brown
Diversity Director
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Jame Moss
Assistant Diversity Director
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Osman Gold
Legal & Data Protection Officer
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Harman Yorke
Security & Infrastructure
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Michael Grape
Chief Executive Officer

As an award winning entrepreneur, Michael has brought invaluable experience to AWG and has helped the company grow substantially year on year.

His pragmatic leadership has transformed AWG into a vibrant and innovative organisation that adopts a forward thinking ethos.

Ned Dalton
Chief Financial Officer

Ned Dalton is the Chief Financial Officer of AWG and joined the company in late 2017.

Prior to his current role, Ned worked in bonds and equities, building himself up from humble beginnings into one of the most successful operators in the sector.

His extensive commerce knowledge helps ensure that AWG is always in a healthy financial position and is able to expand into the future.

Lukas Schneider
Chief Operating Officer

Lukas Schneider is the Chief Operating Officer of AWG.

After graduating from University, Lukas spent two decades in the banking sector. Seeking a fresh challenge, Lukas joined AWG with the expressed intent to grow the company from strength to strength.

He brings a wealth of real world experience to the team and regularly represents AWG at events and conferences.

Len Percy
Chief Commercial Officer

Len Percy is the Chief Commercial Officer at AWG.

In his previous career, Len worked as an e-commerce consultant and advised many of the world’s biggest brands on their online sales strategies. Upon joining AWG, he quickly solidified himself as a valued member of the corporate structure and has broadened the company’s commercial presence across the web and beyond.

Sadio Ditka
Chief Technology Officer

Sadio Ditka is AWG’s Chief Technology Officer.

As a lifelong engineer, Sadio has brought a breadth of knowledge and experience to his role at AWG. Before joining the team, he worked in web-development and provided expert services to companies throughout Europe.

After selling his business, Sadio decided to join AWG and has greatly expanded the organisation’s technological reach.

John Fibbin
Chief of Innovation

John B. Fibbin is AWG’s Chief of Innovation.

Prior to joining AWG, John founded IDM Creative, and won plaudits for his achievements in the content marketing space where he constantly worked to find new and inventive ways of reaching audiences worldwide.

Always thinking outside of the box, John came to AWG in 2022 with the mission of revolutionising the informational publishing sector.

Meera Burman
Head of Human Resources

With 10 years of experience under her belt across multiple sectors including technology, retail and social media; Meera understands the issues employees face in a big organisation.

At AWG, she takes a leading role in ensuring everyone is pulling in the same direction, and takes the extra mile to safeguard the entire team.

Curtis White
Head of Brand Strategy

Curtis White is the Head of Brand Strategy at AWG.

With a decade of experience in events promotion, Curtis joined AWG in 2020 with a collection of fresh ideas for building up the unique identities of the company’s affiliated brands.

Bringing a youthful and fresh approach, Curtis has brought energy and innovation to the corporate team.

Hannah Murphy
Head of PR

Hannah Murphy is AWG’s Head of PR.

Prior to joining the AWG team, Hannah worked in media and was responsible for acting on the behalf of many well known talents and production houses.

Seeking a change of pace and fewer late nights, Hannah brought her expertise to AWG and has excelled at articulating and presenting the company’s mission statements to the public.

Sarah Jeong
Head of Advertising & Partnerships

In her role, Sarah oversees any advertisements AWG engages in, and also maintains important relationships with various business partners.

Coming from an entrepreneurial background in the cosmetics influencer space, Sarah developed invaluable insight in forming mutually beneficial collaborations that she puts into practice every day.

Isa Lyon
Head of Content Auditing at AWG

Having worked as a public servant for 5 years, Isa decided to bring her meticulous attention to detail to AWG in 2021.

On a day to day basis, she is responsible for combing through all of AWG’s content, checking for inaccuracies or elements that don’t abide by company policy. Isa plays a valuable role in keeping all of AWG’s content factual and appropriate.

Paloma Andrade
Assistant Content Auditor

After working as a fact checking consultant for various media outlets, Paloma found a more permanent home at AWG in 2021 where she works with our Head of Content Auditing, Isa Lyon, in ensuring all of AWG’s content meets company policy.

Paloma plays an essential role in securing AWG as a trustworthy content outlet.

Ayaan Rosa-Brown
Diversity Director

With an extensive background in human resources and social activism, Ayaan joined AWG with the aggressive determination to secure an industry-leading diversity and inclusion company policy.

She oversees the entire AWG network and guarantees that marginalised and minority voices are given a fair platform. She is devoted to growing radical diversity schemes across the industry.

Jame Moss
Assistant Diversity Director

Jame Moss is AWG’s Assistant Diversity Director.

Jame is an essential component in upholding AWG’s diversity policy. Helping Ayaan Rosa-Brown keep on top of AWG’s inclusion and diversity structure, Jame provides much needed support and experience.

With a background in trans activism, they are committed to bring their rich sense of awareness to the business realm.

Osman Gold
Senior Legal Counsel

With a comprehensive background in corporate law, Ozzy is a perfect fit to represent AWG in all areas of legal interest.

After joining AWG in 2019, Ozzy immediately reformed the company’s legal team and works tirelessly to protect AWG from any and all legal issues.

Harman Yorke
Security & Infrastructure

Joining AWG in 2018, Harman has revamped the organisation’s security infrastructure. Coming off the back of a lengthy career in anti-virus software programming, he has put his knowledge and experience to fantastic use.

As a well-liked and valued member of the team, Harman is the ideal professional who continues to excel in his daily role.