Announcing AWG’s New Partnership with Doopsie & Skindupes

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Written by: Hannah Murphy
Published: July 10, 2022

AWG is happy to formally announce our new publishing partnership with as well as

Doopsie and Skindupes are leading platforms in the growing duplicate (or dupes) market, which aims to present affordable alternatives to products from big brands to customers worldwide.

As we further expand into the skincare and cosmetics industry, finding new and exciting partners to collaborate with is at the top of our priorities as a company.

AWG Chief Executive Officer, Michael Grape, commented:

We are thrilled that we’ve managed to agree terms for this partnership.  One of the most important aspects of a functioning market is choice, and both Doopsie and Skindupes have provided consumers with viable alternatives in skincare products since they launched.  We are excited to begin our work together.

The Doopsie & Skindupes teams will be immediately incorporated into the overall AWG structure and they will work in fluidity with current employees on various projects, with website renovations being the first port of call.

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