AWG's Advertising Policy
Advertisements can appear on across our partner platforms in 3 forms:
- Display ads
- Sponsored content
- Affiliate links
Ensuring Quality
As part of ensuring quality, and to uphold the integrity and trust of our platforms, the following is prohibited:
- Ads promoting counterfeit products
- Ads that infringe on trademarks or copyrights
- Ads promoting dangerous products or services
- Ads promoting snake oil products
- Ads related to politics
- Ads related to finance
- Ads promoting gambling
- Ads promoting medical products, medicines or pharmaceuticals
- Ads that encourage unlawful or dishonest behaviour
- Ads that feature sexual material
- Ads promoting alcohol, firearms or tobacco
- Ads with inappropriate content*
*offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, colour, national origin, race, religion, sex, sexual orientation, or disability.
Ensuring Differentiation
Those looking to advertise across AWG’s partner brands should know that we clearly differentiate advertisements from native content.
We believe that our readers should be able to quickly and easily tell the difference between our regular content and banner ads, sponsored content, and affiliate links.
Here’s how it works:
Identifying Our Banner Ads
All banner advertisements deployed will clearly have “advertisement” written directly above them.
Example below:
Identifying Our Sponsored Content
Any sponsored content that we publish will have a disclaimer directly at the top of the article page clearly disclosing that the content has been written by ourselves, but sponsored by a third party advertising partner.
This disclaimer can be seen below:
Identifying Affiliate Links & Content Containing Affiliate Links
Any content containing affiliate links will have the following disclaimer at the beginning of the article:
Any outbound affiliate links will clearly have “affiliate link” written directly above them.
Example below: