New year new partner! Welcoming Glooshi to our collaboration

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Written by: Hannah Murphy
Published: January 4, 2022

The Atkinson Ward Group are excited to finally announce that AWG has officially entered into a publishing collaborative partnership with Glooshi (

After identifying the skincare industry as an area of further interest, AWG began negotiations with Glooshi at the end of last year. AWG is thrilled that both parties have come to a mutually beneficial understanding.

Glooshi is one of the pioneering skincare product review websites online today, giving customers some of the most informative and accurate write-ups of brands and consumer products that can be found.

AWG’s Chief Executive Officer Michael Grape, said:

“We couldn’t be happier to finally announce our publishing collaboration with Glooshi. We have been in contact with their team for an extended period of time, and I’m so ecstatic that we have come to an agreement that benefits everyone. As a brand, they completely share our progressive ideals in regards to empowerment and diversity, and we can’t wait to see what we can do together.”

Commenting on how the AWG/Glooshi partnership will develop, Chief Commercial Officer Len Percy added:

“This partnership represents our combined desire to innovate the skincare and cosmetics sector, and to build on the consumer confidence Glooshi has already so brilliantly built. I’m sure that together, we can do amazing things.”

This collaboration reinforces AWG’s commitment to work with progressive brands that share the company’s business and social outlook, and that practice the highest possible publishing standards.

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